Today, a website is an integral part of your online marketing strategies. If you have a website, you have already made a positive step, but what you need to ask yourself now, is if your website is effective. A good website is able to retain traffic and engage the visitor. Here are some simple steps to improve your website.
- Add a blog.
Having a static website is not good if you are trying to climb the page rankings in search engines. By having fresh and new content on your website you will be rewarded with higher search rankings and more page views. It also adds a personal voice to your business. - Use professional photos
Good quality photos are imperative to impressing you customers. They are the first thing a person will see when they look at your website. They grab the attention of the visitor and hopefully drive them to visit other areas of the website. If your photos don’t look good, they could actually be a deterrent. - Make sure your website is accessible by mobile phones
Statistics show that 20 percent of all searches on Google are performed on mobile phones. 61 percent of those users will leave a website if it won’t display correctly on their phone. This means that in order to not lose business to your competitor’s, it is important to ensure that your website has proper mobile functionality built in - Adding social media share buttons
Enabling your visitors to share their experience with their friends enables you to now access, not just that one person’s business, but all of their friends and families business as well. - Clear call to action
Finally, ensure that you have included a clear call to action on your blog and all of your webpages. It inspires your visitors to take that final step and contact you. This means more business for you. Having a newsletter to opt in to is also a powerful advertising tool. You will be able to contact a pool of people who are already interested in your products with special offers and discounts.
These changed are all very simple, but have a lot of business minded thinking behind them. You will see clear results once you start implementing these steps. Make sure to make use of Google analytics so you can track the effectiveness of the changes.
If you need help improving your website, do not hesitate to contact IT&T on 1300 482 638 or click here.
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