The majority of small-medium businesses we work with know they want a website but don’t always realise they need to keep it updated and maintained. After the initial investment in your new website, you can greatly increase your savings by doing your own small updates and adding your own pages… How?
WordPress. This content management system is currently our favourite of the many choices out there, and we strongly encourage all of our clients to consider wordpress for their new projects. Here are a few reasons why:
Super easy learning curve
If you’re comfortable using microsoft word or similar text-editors than you will have no problems using wordpress, with that in mind once you’ve learned the basics there are many advanced features and options to keep you busy improving your web presence!
Ability to grow and extend with all your business needs
Suddenly decided you want to start selling products online? Or add a forum for user-driven questions/content? Maybe you need a custom feedback form or booking application? with wordpress almost anything you need is just a plug-in away, some might require the help of a developer to get up and running the way you want but it’s still going to be a lot cheaper than a fully custom alternative.
Multiple Users
Want all your staff members to be able to contribute to your blog, moderate comments, or even add pages to your website? With multiple levels of access you can give your staff just the amount of power you need to let them do their job.
Full suite of blogging tools
Since wordpress started it’s life as mainly a blogging platform, it has everything you need to get a high-quality full-featured blog up and running with your website.
No Design Limitations
Unlike some CMS systems out there, wordpress doesn’t impose any design restrictions on your website, it will integrate with anything your designer can come up with. Allowing you to stand out from the crowd.
Plays nice with search engines
With the ability to customize each pages keywords, descriptions, titles and other important SEO options wordpress is an extremely good choice for those who love optimization.
That’s just the beginning, there are many more reasons why we love wordpress and recommended it to everyone. For a few more tips (not just related to wordpress) on getting the most from your website, check out our 10 tips for increasing website conversions.
If you currently have a different CMS that simply isn’t working for you (too complicated, too restrictive) or even no CMS, than we highly recommend you consider making the switch. If you would like to find out how you can convert your existing website, or require a brand new website, contact IT&T today.
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