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Absolutely. Having a strong website and digital presence has never been more important. This is how your customers find you and buy from you, it’s how prospects know that you’re credible and it’s how you set yourself apart from competitors. <\/span><\/p>\n <\/span><\/p>\nCompanies without a website stand out for the wrong reasons. The customer is left wondering why the company is behind the eight ball or if they even still exist.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n
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Does a website really help my business?<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n
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There are several ways a website is advantageous for your business:<\/span><\/p>\n <\/span><\/p>\n\n- Helps customers find you<\/span><\/li>\n
- Facilitates online purchases<\/span><\/li>\n
- Builds credibility<\/span><\/li>\n
- Qualifies leads by explaining exactly what you do<\/span><\/li>\n
- Educates customers<\/span><\/li>\n
- Converts leads into prospects and prospects into customers<\/span><\/li>\n
- Facilitates event bookings<\/span><\/li>\n
- <\/span>Enables two-way dialogue with customers or leads<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Does a website really help my business?<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n
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Types of websites<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n
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Websites will broadly fall under one of three categories:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n
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1. eCommerce or shopping websites<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n
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Enable customers to buy from you online.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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2. Information websites<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n
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Contain information about your business. This helps position your business and build credibility.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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3. Community websites<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n
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Offer users a chance to be a part of an online community of members who interact online.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n
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How often should I update my website?<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n
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Websites should be updated regularly (ideally at least weekly) to ensure that they are being indexed by search engines (so your website ranks for the relevant keywords) and to ensure they are less vulnerable to cybersecurity risks. For example, WordPress and Joomla websites which aren’t updated for many years have a higher chance of being hacked.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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How often should I update my website?<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n
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How important is website design?<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n
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The structure, look and feel, and content of a website are all extremely important. Together they tell the story of your business, so you need your website to be credible and engaging.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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