{"id":76080,"date":"2021-01-16T03:28:05","date_gmt":"2021-01-15T16:28:05","guid":{"rendered":"https:\/\/itt.com.au\/?p=76080"},"modified":"2021-01-16T03:28:05","modified_gmt":"2021-01-15T16:28:05","slug":"is-digital-transformation-on-your-2021-agenda","status":"publish","type":"post","link":"https:\/\/itt.com.au\/is-digital-transformation-on-your-2021-agenda\/","title":{"rendered":"Is digital transformation on your 2021 agenda?"},"content":{"rendered":"\n
Last year disrupted every aspect of life as we knew it. We moved from our desks to home offices, held imperative company meetings over Zoom, rethought our business structures and overhauled our services.<\/p>\n\n\n\n
At the core of 2020\u2019s disruption was digital transformation. Although it had long been touted as the only logical path forward for businesses to remain relevant and competitive, the past year forced many companies dancing on the outskirts to fully embrace the revolution.<\/p>\n\n\n\n
While the circumstances were less than ideal, companies are seeing for themselves the benefits of digital transformation and asking why they hadn\u2019t undertaken it a long time ago.<\/p>\n\n\n\n
It\u2019s revolutionised the way we work, opened up new business opportunities and relieved us of mundane tasks, leaving us free to dedicate time unhindered to growth and progress.<\/p>\n\n\n\n
Among many other benefits, digital transformation has been proven to:<\/p>\n\n\n\n
While 2020 may have pushed businesses to jump headfirst into innovation, we now have the opportunity to take a step back, acknowledge what we\u2019ve achieved and plan a path towards consolidated, end-to-end transformation.<\/p>\n\n\n\n
Digital transformation (DX) is the process of using the latest technology to comprehensively improve and expand the performance of your business.<\/p>\n\n\n\n
You can adapt the scale and speed of the transformation to suit your organisation. The technology you choose to introduce could include any, or all, of:<\/p>\n\n\n\n
Rather than aiming for an immediate end-to-end business transformation, you may want to focus at first on a specific objective, such as improving customer connections and relationships. After you reap the benefits from your first steps, you can consider accelerating into a more systematic approach, funded by the increased revenue and resource efficiencies you have generated.<\/p>\n\n\n\n
In a 2020 survey conducted by digital marketing firm OneAffiniti, covering businesses of all sizes in Australia, New Zealand and the US, 59% of respondents reported that they were still in the experimenting and escalating phase of their digital transformation journey. But, despite the impact of COVID-19, 40% of surveyed companies expected to move on to their next stage in the coming 12 months.<\/p>\n\n\n\n
Surmounting obstacles goes hand-in-hand with implementing change. The three major hurdles faced by DX are lack of budget, resistance to change and increased security concerns. But these can be overcome.<\/p>\n\n\n\n
You don\u2019t need to spend years, or even months, on transforming your operations. You can start small, and then accelerate. Taking it one step at a time can yield big results.<\/p>\n\n\n\n